Audience segmentation is used to categorize audience based on their online activity. But why do publishers need it? How can it benefit them? Know here. Small and medium-sized publishers don’t…
User data is probably web publishers’ greatest resource. When we think in terms of behavioural targeting, user data (browser fingerprinting) is indispensable. However, its collection is now more difficult than…
Amazon Publisher Services is a cloud based suit that offers server-side header bidding in form of Transparent Ad Marketplace and Unified Ad Marketplace. Amazon Publisher Services include Transparent Ad Marketplace…
PARRROT is one of the APIs in the Google Privacy Sandbox and belongs to the TURTLEDOVE family. Even though the demise of third-party cookies has been extended till late 2023,…
While both AdRecover and Admiral are good options for dealing with ad blockers, publishers need to check their priorities before taking a decision. Ad blockers created a lot of problems…
We are guaranteeing to provide publishers 20% revenue uplift. In this post, we have demonstrated how exactly we have been helping publishers over the years. With AdPushup, publishers can earn…
What has Adpushup done to stack the odds in the favour of growth? In this post, we’ll look at what our team did early on to set the stage for…
OK Adsense, you’ve been with us for years. For many of us, Adsense is the most recommended ad network we heard of. But as you know, there are always alternatives…
TURTLEDOVE and SPARROW are web browser APIs in the Privacy Sandbox and aim to enhance cosumer privacy while allowing advertisers to target users. TURTLEDOVE and SPARROW are two of the…
Adblock recovery helps deal with ad blockers and increase publishers’ earning potential. So, to know more about it, we talked to Sharad from AdPushup. The emergence of ad blockers in…
