CCPA and GDPR are the common terms that emerged to give publishers greater power over their personal information. Here’s what you need to about the two regulations – CCPA vs…

The significance of IoT, AI, and ML as catalysts within Ad Tech cannot be overstated. They have not only redefined the way companies establish connections with their target audience but…

Here is the complete overview of what is SKAdNetwork and what does it mean for app publishers. The world of advertising is changing at a rapid scale, particularly for Apple…

Learn how multiplex ads can provide a more engaging and interactive experience for viewers and be a valuable revenue stream for publishers. Multiplex ads can be a powerful tool for…

Here is the list of 7 best adblocker extension for chrome along with their features, pricing, and pros & cons. Also, learn about ad blocker recovery solution. Now that a…

While publishers are facing economic downturn challenges today, there are also more monetization opportunities than ever in 2023. Getting it right in terms of monetization is not just about generating…

Supply path optimization (SPO) is a process used by publishers to increase transparency and efficiency in the programmatic advertising supply chain. Read more! Are you a publisher looking to maximize…

Looking to learn more about waterfall ads? They are the type of ad mediation strategy mobile app developers use to maximize their ad revenue. Learn more in this post. Waterfall…

As publishers continue to face challenging circumstances because of the AdOps recession, it has become more important than ever to find ways to effectively manage revenue. Here are effective ways…

Have you ever wondered how programmatic ad mediation works? In this article, we will cover all the major aspects of programmatic ad mediation. Here we’ll tell you in detail what…