Google’s Core Web Vitals scores have put site speed and user experience to the forefront for all publishers. Ask any publisher why their page loads are slow and they will mention…
Everyone loves a personal touch. Human beings are inclined to engage with content that they find personally interesting and relevant to their needs. That explains why personalised content…
Huseyin Kilic founded Interesting Engineering (IE) in 2010. The aim was to provide engineering, technology, and science enthusiasts with a platform that would help them to keep up with the…
You notice a sudden ad revenue drop. It’s like users don’t even exist. Strange? Is it a bug? It could be. But another possibility is “Shadow Traffic.” If you’re wondering…
Anchor ads sit at the edge of a webpage irrespective of scrolling. Google launched it on AdSense in 2013 and has expanded its features over the years. Google has introduced…
AdPushup has launched a new AMP component: AMPlify! In December 2020, AdPushup became an AMP-approved RTC (real-time config) vendor. This approval allowed us to help our publishers maximize their ad…
Privacy continues to be a topic of discussion in the digital advertising landscape. Google has no option but to improve privacy and find alternatives to invasive ways of tracking. The…
We are really excited to share that AdPushup was recently recognized as a great workplace by the Great Place to Work® Institute! Culture eats strategy for breakfast – that’s one…
“I think the programmatic technology world is moving so fast, but it’s still a bit like an old boy’s club. You’ve got to know who in the right organization monopolies…
Google has officially delayed the deprecation of third-party cookies. The search engine will now support cookies till late 2023. On June 24th, 2021, Google shared an “updated timeline for Privacy…
