Author

Shubham Grover

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what is bot traffic

Bot traffic or non-human traffic is yet another addition to the entire ad fraud nexus. Publishers often complain about their websites, ads, and campaigns not performing as expected. They feel…

What is Ad Discrepancy

Ad discrepancy is an industry wide problem. However, with some preventions this issue can be minimized. Here are the causes and how to fix ad discrepancy. What Is Ad Discrepancy?…