What are horizontal vs vertical types of advertising? What specialisation do horizontal and vertical ads offer? How do businesses benefit from horizontal and vertical ads? How to find out whether…
Cumulative Layout Shift measures the increase in all frame changes that happen in a website while it loads. Have you ever come across a page where content on the page…
Lighthouse introduced Largest Contentful Paint as one of the core performance metrics in 2020. Later on, Google announced LCP as an important ranking factor and made it a part of…
First Contentful Paint (FCP) measures how long a page takes from the initial load to the first rendered content displaying on the screen. In 2019, Google announced that they’ll rank…
2021 was a whirlwind of a year and had its ups and down for the entire industry. What started as a reluctant but optimistic return to the workplaces and normalcy…
Wait! Before you go: Why not read this short yet persuasive guide on pop up ads role in conversion rates and get the seven instruments for creating engaging pop up…
First Input Delay is one of Core Web Vital metrics that measures total time it takes for a browser to respond to a user’s first interaction You click on a…
Native ads are a popular choice amongst publishers because they lead to a better user experience, and in most cases, higher overall revenue. Blending in with the medium in which…
Let’s talk about the one word almost all online publishers live and die by: Clickthrough rate. They obsessively track it, optimize it, and there’s no bigger cause of concern than…
ExoClick is a leading ad tech company that provides monetization opportunities for both advertisers and publishers. Exoclick Review Factsheet: Founded in: 2006 Supported model: CPMSupported language: EnglishReporting: Real-time insights and advanced…
