Today, the ad tech industry is brimming with various solutions to increase revenue for both publishers and advertisers. Ad refresh, one such solution, is considered advantageous by a lot of…
Playable ads are the revolutionary ad formats that have taken the gaming world by storm. They are light, eye-catching and engaging with high conversion rates. Learn how they can boost…
Enhance your online publishing endeavors with Google Analytics by understanding the essential metrics that drive success. Discover valuable insights Google Analytics for publishers has to offer on user engagement, traffic…
Google is introducing new features to improve header bidding support. This can help publishers to manage the header bidding implementation. For publishers, header bidding is a quantum leap from Google’s…
If you’re from the digital advertising ecosystem, you must have heard of ‘Better Ads’ and the ‘Acceptable Ads’. Both are standard terms in the ad-tech industry. Both are especially critical…
Most of your users don’t care about why you need cookies; they have landed on your site to consume content and not delve into personal interaction by giving you their…
The year 2022 appears to be challenging for ad monetization and beyond years may be incredibly difficult. Publishers can expect a number of significant changes in ad monetization. However, preparing…
A new report from the International News Media Association (INMA) says that while blockchain technology has the potential to disrupt the news media industry, it’s not clear what that means.…
Before we begin explaining what video ad standards are, there’s one thing that you may find of interest. IAB released the Open Measurement SDK to create a common framework software…
Do you know Google Analytics can help you through identifying the AdBlock users? No? This blog post will serve as a guide for you to track AdBlock users via Analytics…
