Ad tech has been in the domain of advertisements for years now and has seen constant evolution ever since. It has brought forward an advanced level of technologies enabling various…
Ad publishers in the ad tech industry spend billions of dollars everywhere, acquiring online ad spaces and placing advertisements. This leads to, just like everywhere else on the internet, a…
With publishers in the race to monetise their websites to generate higher revenue through ads, compromising with user experience, at times, becomes inevitable, resulting in users implementing ad blockers and…
How many hours does the average user spend on their phone on a daily? And with it, the stiff rush for businesses to create augmented mobile versions with in-app monetization…
Have you heard of Header Bidding? If you have been working in the programmatic advertising and marketing industry, chances are you have heard of it and quite possibly, used it.…
It goes way back before the digital age that UX has a long history. Museums and hotels have always been concerned with User Experience. Read for details. UX has a…
Learn all about ad revenue optimisation and website monetisation for publishers in 2022-23 Publishers are seeing a sharp decline in their display ad revenue caused due to ad blockers. There’s…
The ‘Ad Blocking’ phenomenon is on its way to being a mainstream discussion topic, but it’s not at the stage just yet where publishers can rest easy. Some estimates say…
It is possible to have guidelines of what should work, but this does not guarantee success. Read the blog to know all about conversion rate optimisation. There is very little…
Publishers in the digital advertising ecosystem have always been at a war with malvertising. How can publishers remove malvertising? Find out here. Malvertising hurts publishers in many ways—declines website score…
