PMPs? Ain’t that another ad tech buzzword for those giant media groups? No, thank you. Kindly get off my lawn. Okay, so the skeptics are out and rightly so: PMPs…
All you need to know about website speed optimization is gathered here: causes, fixes and all. Let’s look at 10 ways to optimize a slow-loading website. 1 out of 4…
Did you know about first-party data collection techniques? Find out the value of the first-party data, techniques to collect data, and how it offers valuable insights into real-time user interaction…
There are lots of good choices for video ad networks – it’s just a matter of choosing the best one for your audience and platform needs. This article is going…
Major ad tech challenges and trends summarized in a single article. Discover innovations and challenges to enrich your programmatic media buying in 2023. The programmatic advertising market is rapidly transforming…
Learn about the differences between two Geotargeting vs. Geofencing. Both are part of location-based targeting but serve different purposes. Location-based marketing is a concept that has existed even before the…
Customer data platforms (CDP) are a relatively new technology in the ad tech industry. They will now play an important role in helping publishers gain more insights about their consumers. …
Google, in November 2021, launched a Publisher Provided Identifiers which publishers will share with Google’s programmatic demand for better targeting, customised ads, and better advertising experience. So unlike third-party…
Digital Out-Of-Home or DOOH Advertising present a major opportunity for marketers and publishers to reach target audiences in a specific, real-world context and optimize revenue. Digital Out-Of-Home (DOOH) advertising seems…
As a publisher, understanding your target audience is vital. It’s the practice of using data to target demographics or interests in order to find the right person on the right…
