Mobile games are not just a way to distract yourself, but a big business. As the competition grows, game app publishers need to find ways to keep players glued to…

Realize the true potential of your mobile apps through the best app monetization trends. Understand what’s beyond conventional app monetization techniques. In this article, we have shared some amazing app…

Discover how interstitial ads can help you maximize your ad revenue. We have made a list of the top 8 Interstitial ad networks that can help your ad revenue grow…

Widely accepted header bidding solution, Prebid empowers publishers through header bidding monetization strategies. In this blog, we’ll explore how header bidding as a concept and Prebid as a tool influence…

Client-side header bidding vs server-side header bidding: Both techniques serve the same purpose – increasing bid competition and maximizing publishers’ ad revenue. But what really sets them apart, and how…

Ad fill rate is the percentage of ads served to the user against the number of ad calls made to the website. Read our blog to know what factors can…

Post Bid is a setup that allows advertisers to place bids for a specific ad inventory. Demand partners compete in this setup when the ad server has declined specific ads…

Still trying to figure out what Header Bidding Wrapper is? The Header Bidding Wrapper is a single-line JavaScript code that allows publishers to manage multiple demand partners. Check out this…

In app header bidding is a programmatic advertising technique which allows app owners to monetize their apps and earn better ad revenue. In this blog, we will delve deeper into…

This article will attempt to give you a clearer picture of the components of Ad Network vs Ad Exchange and how they are different from each other. Quite often, when…