Client-side header bidding vs server-side header bidding: Both techniques serve the same purpose – increasing bid competition and maximizing publishers’ ad revenue. But what really sets them apart, and how…

Ad fill rate is the percentage of ads served to the user against the number of ad calls made to the website. Read our blog to know what factors can…

Post Bid is a setup that allows advertisers to place bids for a specific ad inventory. Demand partners compete in this setup when the ad server has declined specific ads…

Still trying to figure out what Header Bidding Wrapper is? The Header Bidding Wrapper is a single-line JavaScript code that allows publishers to manage multiple demand partners. Check out this…

In app header bidding is a programmatic advertising technique which allows app owners to monetize their apps and earn better ad revenue. In this blog, we will delve deeper into…

This article will attempt to give you a clearer picture of the components of Ad Network vs Ad Exchange and how they are different from each other. Quite often, when…

Explore the list of 11 Best ad networks for small publishers thoroughly researched to perfectly align with their revenue goals and audience. So, you’ve got a website or a blog…

Explore the 10 best CPM ad networks and choose the one that best fits your criteria. In this blog, we’ll dive deep into the best CPM platforms, share expert tips…

Mobile marketing is a perfect way to promote products and services via mobile phones. Read our blog to discover what mobile marketing is, how it works, and why it is…

Everyone loves a reward, when a user watches a video ad they get a reward in terms of special items, in-game currency, or even a discount code. Rewarded video ads…