Page Revenue per Mile, usually referred to as page RPM, is one of the metrics that provide publishers with insights about how their website is performing in terms of revenue…
728×90 banner ads, also known as leaderboard ads, are a popular ad format used on websites. This detailed walkthrough will give you an idea about its dimensions, usage, and benefits…
Here is an overview fort the best practices for rewarded video ads for publishers to follow in 2023 and beyond. In the ever-evolving landscape of digital advertising, Rewarded Video Ads…
Online publishers rely heavily on digital Ad Operations for revenue generation. After all, what good is a quality website if it’s not making you any money? The introduction of programmatic…
Whether you’re a seasoned publisher or just starting out in programmatic advertising, this guide will help you understand everything you need to know about Private Marketplace. If you are a…
Have you been pondering on the idea of video ad serving lately? If yes, you’ve made it to the right blog. In this blog, we’ll be delving into the nitty-gritty…
Auto ads is an AdSense feature that automatically creates ad placements using machine learning without any input from the publisher. Learn more about it. 15 years after its launch, Google…
Discover 7 quick facts about Exchange Bidding in Dynamic Allocation (EBDA), the programmatic advertising method that maximizes revenue by allowing ad exchanges to compete in real-time auctions. Also commonly known…
Learn about misleading advertising examples and discover practical tips to avoid falling victim to deceptive marketing practices. Protect yourself from financial losses and make informed purchasing decisions. Read more. In…
The definition of premium and remnant inventory varies widely. For instance, some consider the ad units above the fold to be premium inventory and non-targeted ad units to be remnant.…
