Learn the difference between DSP and DMP, their use in the programmatic supply chain, and the new hybrid offerings that combine both. DSP vs DMP has become a common search…
For many years, display advertising has ruled the ad market. But then, native advertising came and changed everything. Due to its high efficiency, advertisers now opt for native ads over…
This article outlines preventive measures to protect your website from inappropriate ads. Learn what are Inappropriate Ads, their examples, how to block these ads in Google ad manager, Google ad…
Discover the benefits of using Responsive Display Ads in marketing campaigns. Learn how these adaptable and effective ads work, their benefits, and a lot more. Responsive display ads have been…
Learn more about Prebid Server, the server-side header bidding solution created by Prebid.org to reduce page latency and improve revenue performance. Digital advertising is an ever-changing world. As it continues…
Discover the benefits and drawbacks of preferred deals in digital advertising. Learn about the various types of preferred deals, their benefits, and how to set them up in Google Ad…
Ad fill rate: What is it | How to improve | How to calculate | Is 100% fill rate good | And everything else publishers want to know about it.…
Programmatic video is an important piece of the programmatic advertising puzzle and offers brands unprecedented access to video audiences. Here’s what you need to know about programmatic video. Programmatic video…
Improve your advertising strategy and maximize your ad spend with our comprehensive guide on programmatic direct. Learn about the key features, the difference between open and private auctions, preferred deals,…
Are ad blockers costing you money? Learn the top ways to Detect Ad Blockers and bypass them for a more profitable website. As ad blocking grows globally, it becomes increasingly…
