Q4 is a crucial period for publishers, defined by high-stakes events like Thanksgiving, Christmas, Black Friday, and Cyber Monday. With increased consumer spending in Q4, advertisers compete fiercely for the…
Seasonality trends are common and predictable patterns. They occur during the same weeks every year & help publishers with revenue optimization. In this blog, we delve deeper into seasonality trends,…
Discover the 17 best mobile ad networks for publishers in our 2024 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. Mobile devices…
Find out why and how advertisers use Demand Side Platform (DSP) to purchase digital ad space across multiple platforms, target specific audiences, and) optimize campaigns in real-time. This blog covers…
An ad server is advertising software hosted on a server, used by publishers and ad networks to facilitate and manage ads. Check out our list of the top Ad Servers for…
Learn about Target CPM, what it is, how it differs from manual CPM, how it helps publishers increase their ad revenue and more. Floor price allows publishers to set a…
Looking forward to maximizing your ad revenue, but puzzled between Adsense vs Ad Exchange? Look no further than this blog. Here, we’ve delved into the nuances that set these two…
Boost ad viewability and optimize revenue with this quick primer for publishers. Learn effective strategies and best practices for engaging ad experiences. Ad viewability has emerged as a critical metric…
Discover the highest-paying AdSense alternatives and boost your ad revenue. Our blog highlights the top 38 options for publishers to choose from and enhance their ad revenue with ease. Google…