Ad tags are snippets of codes placed by publishers on their sites for ad serving. What more an ad tag can do? How it helps with targeting? Get answers here.…

Explore the key differences between direct deals and programmatic deals in advertising, including pricing, level of control, and the role of automation. Find out which approach may be best for…

Ad tech loves its three-letter acronyms, and one of the most commonly heard ones is SSP, short for supply side platform. So, what are supply-side platforms? Who uses them? And…

Google has done it again and proved that you can’t underestimate them when it comes to Artificial Intelligence. This time around, Google did it with their latest artificial intelligence model…