Walled gardens refer to platforms where the provider has complete authority over the content or media, and offers limited access to align with its preferences, ultimately aiming to establish a…

Looking to explore the differences, pros, and cons of static vs dynamic ads? Our comprehensive guide covers everything you need to know about static vs dynamic ads. Take a look.…

Publishers have the option to serve both native and display ads to their users. While display ads are great for surface level engagement, native ads deliver a more in-depth and…

Stay ahead of the game with the latest programmatic advertising trends for publishers in 2025. Discover the impact of third-party cookies apocalypse, mobile dominance, data monitoring tools, and more. Programmatic…

Learn about misleading advertising examples and discover practical tips to avoid falling victim to deceptive marketing practices. Protect yourself from financial losses and make informed purchasing decisions. Read more. In…

Sticky ads persistently stick to the screen when a user browses the web page and offer better viewability. Here’s all about sticky ads and how to implement them in Google…

A niche industry like programmatic advertising has its own set of terminologies, which can be confusing to many. Even publishers tend to use eCPM and CPM interchangeably while evaluating their…

The advertising industry is coming up with new ad formats to capture the audience’s attention – and why wouldn’t they? One of the main aims is to drive sales, something…