As fast as the digital advertising industry is growing, it needs to be governed by specific standards so that the multitude of parties can work together in harmony – a…
Sticky ads persistently stick to the screen when a user browses the web page and offer better viewability. Here’s all about sticky ads and how to implement them in Google…
Real-Time Bidding is a revolutionary digital advertising method that has simplified the ad space-selling process for the publishers. But, what is RTB in marketing? And what importance does it hold…
A niche industry like programmatic advertising has its own set of terminologies, which can be confusing to many. Even publishers tend to use eCPM and CPM interchangeably while evaluating their…
The advertising industry is coming up with new ad formats to capture the audience’s attention – and why wouldn’t they? One of the main aims is to drive sales, something…
Programmatic display advertising (PDA) has changed the advertising game altogether. What required back-to-back negotiations and human interventions can now be done within seconds with the help of technology. So, what…
Ad exchanges have revolutionized the AdTech industry by bridging a significant gap—a reliable connection between publishers and advertising entities. But what is an ad exchange, and how is it simplifying…
