Server-side header bidding (SSHB) is a programmatic advertising technique where the bids are processed on the ad server, as opposed to client-side header bidding. In the world of programmatic advertising,…

In this blog, we will introduce you to video header bidding and discuss its nitty-gritty details, explaining what it is, how it works, its benefits and downsides, and much more.…

Read our blog to know the top DSPs to consider in 2025 for effective targeting and advanced features to make programmatic advertising seamless for you. We always talk about publisher-centric…

Online marketing constantly changes, and advertisers always look for new ways to get people to buy their products and services. One of these marketing methods that has become more popular…

Ad fill rate is the percentage of ads served to the user against the number of ad calls made to the website. Read our blog to know what factors can…

Ad exchanges have revolutionized the AdTech industry by bridging a significant gap—a reliable connection between publishers and advertising entities. But what is an ad exchange, and how is it simplifying…

Programmatic display advertising (PDA) has changed the advertising game altogether. What required back-to-back negotiations and human interventions can now be done within seconds with the help of technology. So, what…

Real-Time Bidding is a revolutionary digital advertising method that has simplified the ad space-selling process for the publishers. But, what is RTB in marketing? And what importance does it hold…

As fast as the digital advertising industry is growing, it needs to be governed by specific standards so that the multitude of parties can work together in harmony – a…

In an era where every pixel matters and user experience reigns supreme, mastering the art of ad formats and strategies is not just a choice but a necessity. Since mobile…