The advertising industry is coming up with new ad formats to capture the audience’s attention – and why wouldn’t they? One of the main aims is to drive sales, something…

Programmatic display advertising (PDA) has changed the advertising game altogether. What required back-to-back negotiations and human interventions can now be done within seconds with the help of technology. So, what…

Ad exchanges have revolutionized the AdTech industry by bridging a significant gap—a reliable connection between publishers and advertising entities. But what is an ad exchange, and how is it simplifying…