In today’s times, A/B testing for publishers has become a norm for successful ad placements and achieving financial success. A/B testing has been a boon for publishers and bloggers alike.…

CPC ad networks are a well-aligned solution for publishers with an engaging audience – actual users who will click on the ad and not just scroll away. What CPM ad…

App monetization strategies, if executed flawlessly, can make you a bank. Some of the models include in-app advertising, data licensing, and in-app purchases. Building an app is just half of…

Maximize your AdSense RPM with these 21 essential tips for publishers. Improve ad placement, target high-paying keywords, optimize page speed, and more. Boost your revenue potential today! AdSense RPM is…

The main purpose of the gaming ad networks is to find ad spaces on the publishers’ gaming sites or apps for advertisers. Gaming ad networks have come up as a…

Ready to dive into audio advertising but unsure which ad network to choose? We will explore the best 8 audio ad networks, highlighting their unique features and targeting capabilities so…

Server-side header bidding (SSHB) is a programmatic advertising technique where the bids are processed on the ad server, as opposed to client-side header bidding. In the world of programmatic advertising,…

Choosing one between header bidding and ad mediation can be a tricky choice as one needs to be well-versed with the nuts and bolts of both these technologies. That’s why…

In this blog, we will introduce you to video header bidding and discuss its nitty-gritty details, explaining what it is, how it works, its benefits and downsides, and much more.…

Read our blog to know the10 top DSPs to consider in 2025 for effective targeting and advanced features to make programmatic advertising seamless for you. We always talk about publisher-centric…