Macros, as developers would know, are a small sequence of characters that expand into a big block of code. The character sequences or strings invoke a pre-defined code. While not…

Volume or Margin – what would be your pick as a publisher selling ad inventory? If you bank on volumes to meet your monthly ad revenue target, here’s an interesting…

Google blocked 2.7 billion low quality ads in 2019. Low quality ads negatively impact publisher’s revenue. These can be irritating and drive users away from your site resulting in revenue…

How do you think Google chooses the right buyer for your inventory based on type, ad size, and deal for the impressions? The answer is using line items. If you…

A common knowledge about running WordPress as your CMS is that it’s prone to slowing down over time. This puts users off because who has the time these days for…

If you search the internet for anything about blogging, you’ll quickly stumble upon the term niche. And the second will probably be a “niche blog”. A niche is a specific…

Increasing traffic—users, readers, fans, customers, the people who visit your site—this is the lifeblood of your online operation. You need people coming to your site. And once you do, if…

The following tips in this blog will help you optimize your AdSense ad layout to increase earnings. Read the blog to get more information. Every publisher wants to improve the…

Advertising and banner design professional Tuan Nguyen shares his top tips for increasing the clickthrough rates of your banner ads. Banner ads were first introduced some 20 years ago and have…

In this day and age, we believe it is vital that websites find ways to track their performance and better monetize the existing ads. AdPushup takes care of testing…