Keisuke Terada appointed as COO of Zelto & Geniee International: Strengthening the Management System of Overseas Business Geniee Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President & CEO: Tomoaki Kudo, hereinafter referred…

After two successful roadshows across Europe and the United States, AdPushup returned with their traditional First Fold event, this time in the vibrant city of Istanbul, where cultures collide and…

In today’s ever-evolving digital landscape, effective advertising requires a deep understanding of your target audience and the ability to reach them in a personalized and relevant manner. Geotargeting, or geo…

Discover Google search generative experience and its impact on publishers. Gain insights into upcoming trends and algorithm updates, and learn how to adapt your strategies for success in the evolving…

Learn all about rCPM (revenue per thousand impressions) for publishers, including its definition, calculation, importance, and how it can help optimize ad revenue. Discover valuable insights and strategies to maximize…

After kicking off the year with a successful event in Barcelona, AdPushup returned to the front with another exclusive meet up planned for our publishing community in Asia Pacific. Publishers…

After a successful run of events across various continents, AdPushup returned to the scene with its first event of the calendar year in Barcelona, Spain. Let’s learn what happened in…

After Dubai, Monaco, Delhi and Bengaluru, we hosted the fifth edition of our publisher focused in-person meetup this year at the Chicago office of Google. The event featured some of…

Mobile monetization is a necessity for any publisher that hopes to maximize their website’s ad revenue. Did you know that mobile exceeds PC Internet usage? A major shift in the…

IAB came up with Transparency and Consent Framework in March 2018. Its aim was to give businesses in the ad tech industry a standardized idea of the General Data Protection…