Adpushup and iZooto hosted first-of-a-kind publisher meet-up on a yatch in Dubai Maria. 30+ publishing leaders from MENA region attended the event to discuss the opportunities in programmatic advertising industry

AdPushup, a global market leader in the ad tech industry in association with iZooto, the world’s leading owned audience marketing platform hosted their first ever Publisher meet up on a yacht at Dubai Marina.

The meetup was aimed at building a community of leaders at the forefront of the supply side of the programmatic advertising industry.

This first in-person event of the year brought together over 30 programmatic leaders from the MENA region- One India, Haberler, Landocspe, India Today, BAG, Eksizosluk, Khaleej times, Gulf news and The National, to name a few.

The event served as an opportunity for the publishing community to discuss the current state of the industry, the challenges as well as the opportunities which can help them scale their revenue. 

Sharing his experience of the event Wasim Chougle, Head of Digital Products, Gulf News said:

“The event provided a unique opportunity to interact with industry experts in the region. We discussed common interests, challenges, and achievements. I look forward to participating in more such events in the future.”  

Talking about this community building initiative, Ankit Oberoi, CEO & Founder, AdPushup said:

“While the world is opening up and adapting to new normal, it has been a little difficult to organise in person events. We’ve missed networking and meeting with the clients. Hence we were really looking forward to host this meetup.”

He added, “This event gave us the opportunity to have an insight into the customers’ perspective and also helped us understand the challenges being faced by the publishers community.”

Long term partners AdPushup and iZooto operating on a SaaS model, envisioned their partnership to offer technology, solutions, and expertise primarily to online publishing and media organisations. 

AdPushup specialises in optimising revenue performance by leveraging in-house technology, premium demand partnerships, and proven ad operations expertise.

While iZooto’s strength lies in audience development, engagement, and retention, helping publishers build their owned audience. The synergies helped discuss a wide array of topics surrounding the publisher community.

Through this partnership, iZooto & AdPushup provides a first of its kind combination of MarTech and AdTech, which gives power back to the publishers. 

About AdPushup:

AdPushup is a leading revenue optimization platform and Google Certified Publishing Partner (GCPP) that helps independent web publishers, media organisations, and e-commerce platforms accelerate their growth using ad layout optimization, header bidding, innovative ad formats, smart ad refresh, ad mediation, adblock recovery.

AdPushup is a member of leading industry trade associations; Interactive Bureau of Advertising (IAB), Trustworthy Accountability Group (TAG), Digital Content Next (DCN) and Prebid. 

For inquiries, please contact:

Geetanjali Sharma
Lead- PR and Industry Relations, AdPushup

geetanjali.sharma@adpushup.com

+91 8882664040

---