Admiral is the Visitor Relationship Management Company that helps publishers grow Visitor Relationships and Revenue
Factsheet
- Founded in: 2013
- Supported model: CPC, CPM
- Payment method: ACH transfer, Wire transfer, and PayPal
- Payment terms: Net-50
- Minimum payment threshold: $100
- Supported language: Any language
- Reporting: Adblock analytics
- Live publishers: 4,858 (as per Similar Tech)
- Website: https://www.getadmiral.com/
- Employee count: 25-40 employees
Admiral Overview
Admiral is The Visitor Relationship Management (VRM) company that helps websites establish strong relationships with their visitor, and in turn, drive diversified revenue and growing ARPU.
Admiral’s key offerings and highlights include:
- Adblock analytics
- Adblock recovery
- GDPR consent
- Mail subscribers
- Social subscribers
- Paid subscribers/members
- Highly configurable engagement
Admiral’s VRM platform is simple install (with a single tag), and assures providing quick revenue growth to the publishers. The platform also has industry-leading customer service for paid members.
The VRM platform helps website operators execute on every single relationship and revenue goals, and also unlock multiplier effect across revenue yield curve.
With Adblock recovery solutions, publishers can see how their website is performing, conduct Adblock detection, and review dialled-in analytics. Admiral’s anti-block feature and advanced Adblock analytics dashboard shows information about block rates, revenue losses, and much more.
Admiral has also been applauded for offering enhanced support and optimized solutions for effective audience engagement.
Features
Admiral prides itself on offering high-quality services to both publishers and advertisers. Their offerings are quite distinct and aim to provide publishers with exclusive monetization solutions.
- Revenue uplift is guaranteed:
Admiral promises 20% CPM revenue increase. In addition to this, they claim to monetize traffic at over 20% higher rates than any other competitors.
- Unique, first party demand:
A noteworthy thing about Admiral is that they offer monetization opportunities that aren’t dependent on cookies. They further offer first party demand, which means that revenue reaches publishers directly from the advertiser.
- Content recommendation technology that is lighter and faster:
Admiral claim that their widgets perform about 60% faster than other ad networks offering the same ad formats.
- Granular brand safety:
Admiral provides publishers with granular control over content in order to provide enhanced user experience to their audiences. Publishers can block content by brand, site, keyword, image, and category.
Pros and Cons of Admiral
Pros
- High-quality content and traffic
- High paying advertisers
- An ideal mobile web monetization platform
- Best rates in the industry
- Good support team and system
- Customizable widgets
- Referral program is available
- Publishers have full control over the ads on their website
- Multiple payment options
Cons
- High traffic requirements
- Small publishers cannot leverage this ad network
How to Get Started
To get started with Admiral, publishers have to fill out a form. You will need to provide information about your site and traffic.
You can also sign up as both a Publisher and an Advertiser. If your website doesn’t get approved and you can’t work with Admiral as a publisher, you can still go for operating as a advertiser with this ad network.
After this, publishers have to create their account and contact information.
If your site gets approved, Admiral’s team will reach out to you and gather some more information about the kind of placements you want. You will then receive codes from their team. After this, you just need to put the codes on your site and you’re ready to monetize your website.
AdPushup vs. Admiral
| Parameters | Admiral | AdPushup |
| Default JS-based integration | ✔️ | ✔️ |
| Native content recommendation | ✔️ | ✔️ |
| Dedicated account manager | ✔️ | ✔️ |
| AdBlock monetization | ❌ | ✔️ |
| Ad mediation with 30+ networks | ❌ | ✔️ |
| Ad network agnostic | ❌ | ✔️ |
AdPushup
Managed Demand. Adblock Recovery. Greater Revenue.
AdPushup is a full-stack ad revenue optimization platform for publishers. The features include ad layout optimization, header bidding implementation, automated A/B testing, and adblock recovery.
The ad ops team at AdPushup takes care of all the heavy lifting of tasks related to operations and inventory management. Additionally, they have demand-partnership with top-tier ad networks and exchanges such as Google AdX, AppNexus, Rubicon, and OpenX, among others.
AdPushup is a Google Certified Publishing Partner and trusted by 300+ publishers including CNET, Deccan Chronicle, NDTV, and more.
On an average, AdPushup offers a 40% revenue uplift for their publishing partners. Get on a call with AdPushup to understand the potential of your inventory.
Also Read: AdRecover – An Alternative to Admiral
Shubham is a digital marketer with rich experience working in the advertisement technology industry. He has vast experience in the programmatic industry, driving business strategy and scaling functions including but not limited to growth and marketing, Operations, process optimization, and Sales.
