Small to medium publishers look for ad networks offering a good CPM rate.

When compared with Google AdSense, there are many good ad networks offering better revenue, service, and support.

Publisher ad network based on CPM means that payment for media owners is estimated according to the CPM revenue model. In CPC model, the advertiser pays for a fixed number of clicks. However, in CPM, the pay for the impressions. 

CPM advertising is thus mainly used for brand-awareness campaigns instead of performance-based. CPM is best suitable for ad campaigns targeted at providing a particular message or growing brand recognition. The CTR is less important in such instances since the publicity from an ad featured on a high-traffic website helps deliver brand message.

• Media.net is a leading ad tech company comprising of 1000+ employees. Publishers can use the Media.net platform to create and customize ad units that display text ads from across the Yahoo! Bing Network. To qualify for the program, publisher websites possess a significant amount of original content and not infringe any third party intellectual property rights.

• Revcontent thrives in the native advertising, however, it has started offering display ads to publishers as well. The ad network claims to offer 30-50% higher rates than other platforms. Along with better publisher control and user experience. As per their audience engagement strategy, it utilizes the audience insight feature to drive better CTR and revenue.

• BuySellAds: With no minimum traffic requirements, BuySellAds is a great choice for website owners who have just started out. Now you can make sure that the few hundred visits on your site do not go to waste and earn you money over the long-term. And as your traffic grows, so will your earnings. BuySellAds offers you 75% of the revenue they get from the advertisers. 

• RevenueHits: Owned and operated by Intango Ltd, RevenueHits is an ad network for publishers. The company serves more than 2 billion ad impressions daily, Also, it claims to offer a 200% fill rate across all geographical locations. And it mainly deals with display and mobile ads. It has a real-time multi-tracking reporting system where publishers can track impressions and clicks.

• Adcash: Adcash offers display and native ad services to publishers. The network is known to put user engagement and experience at top priority all the time. Being an invite-only network, publishers need to submit their website for review. If the publisher’s inventory is accepted, the publisher can start adding ad units to webpages.

Here’s a detailed feature-breakdown of best CPM ad networks:

PPC and CPC stand for Pay-per-click and Cost-per-click, respectively. The networks that offer payments per click on the ads or links are PPC/CPC ad networks. To save you some time, we are presenting you with a list of top CPC/PPC ad networks:

Being a part of ad tech, we know getting a click on ads is once in a blue moon event. However, users do click on ads. Especially during the Q4, advertisers see an increase in the number of clicks on ads.

When compared with impressions, clicks on ads get better interaction and engagement to advertisers. Hence, advertisers agree to pay more for clicks on ads. If you are partnered with a good network then you can surely make the most out of the CPC model of payment.

Here’s a list of top CPC/PPC ad networks:

• Infolinks:

Infolinks is a smart ad network for publishers to make money via their blogs and websites. It generates high revenue for over 100,000 online publishers, worldwide.

Infolinks is one of the more popular supplementary income sources because its ad units are comparatively unobtrusive–they don’t have standard banner space. Instead, the ads appear minimized or in hyperlinks, and visitors need only to hover their mouse pointers over the links for the ads to appear.

• Bidvertiser:

Bidvertiser as an ad network offers monetisation solution for publishers’ inventory by making them reach to premium demand. If you have a website and you want to join, there are the usual conditions—such as not allowing adult sites and/or sites selling illegal drugs. You can’t join if your website is under construction, or if your site already has too much advertising, to begin with

• ClickAdu:

Clickadu is an ad network for publishers dealing with over 740M ad impressions daily. The multiple ad formats served by the company include PopUnder, video ads, and banner ads among others for desktop and mobile devices.

It has no minimum traffic requirement supporting even the small publishers for inventory monetization. However, the publisher’s website still needs to go through auditing for Clickadu to accept and approve it. 

• ClickAdilla:

Publishers can choose the real-time auction service by the company. It enables publishers to get in contact with the ClickAdilla SSP where they can get in touch with various demand partners.

ClickAdilla is a self-serve ad network for publishers. It offers various ad formats like PopUnder, banner, pre-roll, web-push and native. Also, it enables targeting based on geography, browser, IP address, and other categories.

Here’s a detailed feature-breakdown of best CPC/PPC ad networks:

We’ve did a thorough research on ad networks that are best suited for for smaller publishers. Here’s a final list based on key criteria such as low entry requirement, high inventory utilisation, and reliable payouts

You’re a small fish in a big pond. Being a website owner, whether a business or a blogger, you’ll find that many ad networks simply won’t accept your website. There are several reasons for rejection – from your niche to having too little visitors to your website not meeting the network’s requirements.

It’s much harder for small businesses and publishers to get accepted into ad networks. But, that doesn’t mean there aren’t plenty of networks that would love to display their ads on your website.

Many of the networks for smaller publishers will pay less. We’ve done our best to put the highest paying networks at the top of this list, but revenue will be dependent on your traffic and niche.

• Propeller Ads:

PropellerAds has developed in-house algorithms that enable better matching of users and advertisers. Along with being an ad network for the publisher, PropellerAds is also a self-serve platform for advertisers, using which they can create and design their ad campaigns.

PropellerAds is easy to get started with and publishers can create and paste ad codes on their own. However, for better support, the company provides personal account managers as well. 

• PopAds:

PopAds is known as a premium pop-under ad network. PopAds ad network has a very quick and easy approval process for publishers willing to monetize their ad inventory. An interesting aspect about popads is its bidding system, which means publishers can set the minimum bid which they will be accepting from the advertisers.

As a publisher, you can join popads even if your website is new. You’ll have complete control over the ads that will be displayed on your site. 

• PopCash:

At the present time, over 10,000 campaigns are active on Popcash, along with more than 120,000 active publishers. The ad network further boasts of receiving over 4,000,000,000 monthly visitors. 

Publishers can easily leverage this ad network to serve popunders to their users and earn high ad revenue. Additionally, publishers can use this ad network for both web and mobile monetization

• SmartyAds:

SmartyAds is a CPM advertising network serving ads worldwide. It is an award-winning, leading omnichannel ad tech platform that streamlines the process of real-time advertising campaign management, inventory purchasing, and ROI generation on all screens and platforms. 

SmartyAds SSP offers revenue generation opportunities for app developers and web publishers that wish to maximize their ad revenues.

Publishers experimenting with new ad formats to earn more revenue may want to consider video ads. Video ad is one of the most engaging ad types. This is the reason, US is expected to spend  $34 M on video advertising in 2019.

Mobile devices have taken over the world in the last decade; with the number of users accessing the internet has surpassed desktop users. The ad tech industry responded to this change by launching multiple mobile-specific ad networks. However, finding a reliable network can be challenging. Let’s take a look at a few mobile ad networks that publishers and developers regularly vouch for.

Gaming ad networks sell space on the publishers’ gaming sites or gaming apps. Their target is to gain more users for their ad network and the advertisers by conducting research based on the demographics, interests, and genres of the gamers.

During their ad monetisation journey, publishers find themselves looking for alternatives to Google AdSense. And consequently, the industry doesn’t fail to offer just what publishers need. Here, we’ve compiled a list of most popular adsense alternatives:

AdSense may well be your mainstay, but if you’re not getting good returns from your account, it may be time to consider other options available to you—and there are many.
We present you a list of top Indian ad networks that you can use to monetize your website. You’ll benefit from the fact that the ad inventory is tailor-made for the country and hence, will translate to better performance and higher returns for you: