19 mins
Adblock Recovery Calculator
Adblocker Revenue Calculation
To accurately estimate the ad revenue loss from ad blockers, the following details are required:
- Monthly Pageviews: How many pageviews does your site get each month?
- Ad Density: On average, how many ads do you display per page?
- eCPM: What is your average earnings per thousand impressions (eCPM) across your site?
- Ad Block Rate: What percentage of your users are blocking ads?
Why Should Publishers Care About AdBlockers?
Ad blockers are used by 32.8% of global internet users aged 16-64. This presents a concern for the publishers as it prevents users from viewing ads, leading to revenue loss. Ignoring this segment can lead to substantial ad revenue losses. That’s why we’ve developed an ad blocker revenue calculator to help publishers accurately assess the impact and understand the true value of their blog.
How Does Adpushup Help Recover Lost Ad Revenue?
We help publishers recover lost ad revenue with our pro-user adblock monetization solution that respects user choice and maintains a seamless UX. Our technology ensures zero UX impact, which allows users to control ad visibility.
With tools like automatic ad layouts, A/B testing, and lightning-fast ad delivery, we transform adblocked inventory into a high-performing revenue stream—all without compromising your site’s speed or user satisfaction.
| Ad Blockers Effects | |
|---|---|
| Global Revenue Loss (2024) | $54 billion |
| Percentage of Total Digital Ad Spend | 8% |
| Ad Blocker Users in the US | 32.2% |
| Ad Blocker Users Globally | 912 million |
Source: Backlinko
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Frequently Asked Questions
People generally use ad blockers to escape the intrusive and interruptive web experience. Sometimes, web browsing experience can be annoying due to multiple ads being displayed on websites. The excessive number of ads can impact user experience and hinder users’ ability to engage with the content they want to view.
Privacy is another concern among consumers. In fact, according to eMarket, as of March 2023, 31% of US adult consumers reported using ad blockers to safeguard their privacy.
Privacy is another concern among consumers. In fact, according to eMarket, as of March 2023, 31% of US adult consumers reported using ad blockers to safeguard their privacy.
Ad blocking is the technique people use to prevent ads from appearing on websites. Ad blockers work by examining and detecting the scripts related to ads. These are predefined lists of known ad servers, domains, or patterns. If the ad blocker detects any element associated with ads in the script, it will prevent it from loading and displaying ads.
The use of ad blockers has become increasingly widespread. According to Statista, by the second quarter of 2023, there were 912 million ad blocker users globally.
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