Cost Per Lead (CPL) is a key marketing metric that measures the amount of money a company spends to get a prospective lead. In marketing, each penny counts....
For advertisers, purchasing ad impressions often works on a Cost Per Mille (CPM) model. Under this model, advertisers pay a fixed amount to purchase a thousand impressions. For...
Still trying to figure out what Header Bidding Wrapper is? The Header Bidding Wrapper is a single-line JavaScript code that allows publishers to manage multiple demand partners. Check...
Server-side header bidding (SSHB) is a programmatic advertising technique where the bids are processed on the ad server, as opposed to client-side header bidding. In the world of...
Looking for some interesting facts about banner and display advertising? Check out this list of 10 fun facts that you probably didn't know. From the history of banner...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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